Bakrie Telecom, PT
Bakrie Telecom has been one of the pioneers in Indonesia ‘s telecommunication industry. It has certainly been the leader in providing affordable fixed wireless services to customers, particularly those in the underserviced areas. Having adopted the more spectrum efficient Code Division Multiple Access (CDMA) technology, Bakrie Telecom is now poised to become a nationwide operator with its Esia brand.
Since its launch in September 2003, Esia has been a market shaker and mover. We have introduced various products and programs that customers find to be highly attractive, and soon our innovations are replicated by other operators-fixed as well as mobile wireless. Bakrie Telecom is now the fastest growing telecoms operator in Indonesia, offering a growing portfolio of products and services.
A subsidiary of the diversified Bakrie Brothers, we have entered the nationwide telecom industry by continuously creating “disruptive innovations” Our “Talk Time” public awareness program, for example, has changed the way subscribers view their monthly bills, repositioned the pulsa frame of mind as more expensive and convinced the public that Esia offers the best value for money.
We exist not only to serve the telecom users by introducing disruptive innovations, but more importantly, to help redefine the industry to ensure that telecommunication will bring the maximum benefits to the people of Indonesia.